The World Cake Cup

A slice of something different for the 2018 WC

Fancy a slice of something different this World Cup? Take part in the first ever Seventh Heaven Cake World Cup! A knockout cake decorating competition to raise money for YoungMinds, the UK's leading charity fighting for young people's mental health.


16 teams are going head to head in unique Sugar School experience to create a cake, inspired by a nation in the last 16 of the World Cup. Our professional Sugar Crafters and Cake Artists will coach each team to make sure they do their nation’s cake proud. Once each cake has been crafted its then down to our Instagram followers to choose which cakes will make it through each round to become the first ever Seventh Heaven Cake World Cup champions! The winning team will be able to celebrate with their own edible trophy inspired by the World Cup.


The cake making matches will take place between the 29th June and the 9th July in our state of the art Sugar School.


Entry fee per team is £100 with a maximum of 5 members (£20 per person) all proceeds will go to YoungMinds. To thank each team for entering, each member will also receive a voucher to use for any Sugar School class they like!


Terms & Conditions and details of the event.


1) The 16 teams will be selected on a first come first served basis. A teams place will not be confirmed in the competition until they have paid their £100 entry fee. This can be paid either online via our website or in person at Seventh Heaven.


2) Once all 16 teams have been selected each team will be allocated a cake decorating match which will be at the Sugar School on days between the 29th of June and 9th of July. We will confirm the exact date with all teams before scheduling the matches to check availability and to make sure it goes ahead. Each cake decorating match will take a maximum of 3 hours and include snacks, non-alcoholic and alcoholic refreshments.


3) At the start of the cake decorating match, each team will pick out of a hat the name of the last 16 nation they will represent.


4) The winning cake of each match will be chosen via polls on the Seventh Heaven Instagram story. Voting times will be strictly controlled. Winning cakes will progress onto the next round, where they will then be voted on again, against another winning cake, until we have one cake remaining.


5) As well as donating all proceeds to Young Minds, Seventh Heaven will give every participant a discount voucher for the Seventh Heaven Sugar School (terms and conditions apply). Each team will also be able to take home their decorated cake and the winning team will receive an eatable trophy inspired by the World Cup.